July 02 2019 0Comment

How to Improve Sales on Shopify eCommerce Stores: 6 Helpful Tips on Web Content Marketing

1.Write longer blog posts.

It’s a myth that many internet users are lazy and impatient. Long copies and long-form content can still work. Make sure that your materials are valuable and informative. If you are having problems producing content like this, feel free to ask the help of your ecommerce developers.

2.Use and produce visual content.

Humans are visual creatures. Feel free to get a bit creative, and curate your photos on Twitter and Instagram.

3.Make a calendar for Shopify eCommerce content.

Beginners need to create a concrete content marketing strategy. Come up with a document with the following details: segmentation, targeting data, topics and short-term goals. As you study your target audience, you can implement more and more content marketing strategies that will satisfy your goals. The Shopify ecommerce platforms allows you to create a calendar for you to keep a timeline of your goals.

4.Repurpose your old content.

Go back to your old posts, and make them new again. Tweak the posts by adding more engaging, relevant photos. What’s even more amazing is that you can reach out to different people from various time zones and online habits.

5.Write bold headlines.

You’ll never go wrong with compelling, bold copies and headlines. Headlines can always make a huge impact, and help attract more and more customers. Web content helps a lot in attracting customers.

6.Write using powerful words and language.

With the right choice of words, you can convey the emotions and communicate your brand message well to your audience. Don’t use too much power words, though. Find the right balance. How can you sound more intriguing and mysterious? Sometimes, writing sexy, unique headlines can bring more traffic to a Shopify shop.