A lot of people say that email marketing is obsolete nowadays simply because of the existence of social media platforms. Facebook, in particular, has its own ad manager that pretty much trumps all forms of advertising.
While Facebook’s ad campaign can be quite useful for bloggers and business owners, email marketing, to this day, is still an effective strategy that should be implemented.
For you to be able to market your stuff through email, you will need to build your own email list. If you are unsure how to do that, read further to find out the necessary steps.
Find the Right Web Hosting Solution
The web hosting industry is quite competitive nowadays that companies would always add new and exciting features to entice new customers to sign-up to their service.
For you to build your email list, you must first find an email provider. Top hosting companies will usually include this as part of their web hosting plans, so be sure to go with one that provides you with this right off the bat.
If your web host doesn’t provide you with an email, you can get the services of MailPoet, MailChimp, SendinBlue, and other similar services.
Add a Sign-up Form After Posts
Now that you’ve found the right email provider, the first thing that you want to do after that would be to add an opt-in form after every post.
Basically, whenever someone reads your blog post, for example, you can have them opt-in on your email list. You could do this manually by adding a shortcode after every post, but doing it this way can be quite cumbersome.
To make things so much easier for you, you can download and install the WPForms plugin which does the same thing, albeit integrates with your chosen email provider and does all of the things for you automatically.
Put an Opt-in Form in the Sidebar
Despite the fact that you can use a plugin to simplify the entire process for you, not doing anything else could lead to poor results.
Just think about it this way: People, by default, usually do not opt into your email list. That is why you need to give them the incentive to do so.
To do this, you want to put the opt-in form on the sidebar so that whenever the user wants to sign-up to your email newsletter, they can do that easily. Furthermore, you also want to provide them with a hook- something that entices them to actually join. Think
about a free ebook, free consultation, or whatever you can think of.
Do Some Guest Posting to Gain More Traffic
For people to actually stumble upon your website, they must know you first. Guest posting is one of the best ways to gain more traffic to your website.
This is essentially where you go to a similar blog or website in your niche and offer to write articles for them.
You do a plug on the website but make sure that you still create high-quality content so that people will be convinced to visit your own blog.
Do a Joint Venture
If you are struggling to get adequate amounts of internet traffic on your own, you may want to collaborate with more established personalities in your niche to help you with that.